Context
Brand goals, product specifics, audience interests and the cultural context around them.
INTRO
ROOFTOP / 01
CREATIVE LEAD
I develop creative concepts and special projects where brands, audiences and entertainment meet.
PROFILE
STREET / 02
Creative Lead / Creative Strategist
I have 12 years of experience in advertising and brand communications. I develop creative ideas based on brand goals, audience interests, and a deep understanding of the product.
My experience spans influencer campaigns, digital activations, branded content, events, and integrated campaigns across different platforms. I lead projects through the full process, from the first idea and creative development to production, launch, and performance analysis, both independently and as a creative lead.
GAMING
ENTERTAINMENT
TECH
FMCG
LIFESTYLE
PROCESS
UTILITY / 03
A good idea works when every part connects.
Idea
A creative concept and mechanic built for the right format, platform and audience.
Execution
Production, launch and quality control that keep the original idea working in the final result.
CONTACT
METRO / 05
