Daniil Popov
CREATIVE STRATEGY · SPECIAL PROJECTS · CREATIVE PRODUCTION
Creative Lead with 12 years of experience in advertising, brand communications, and special projects. I develop concepts based on brand goals, audience interests, and a clear understanding of the product. My experience covers influencer campaigns, digital activations, branded content, events, entertainment formats, and integrated campaigns. I have contributed to 800+ campaigns and branded projects and lead work from the first idea and pitch to production, launch, and performance analysis.
Independent Practice
Creative Lead / Creative Producer
- Develop concepts and campaign mechanics for independent briefs, agency pitches, and tenders across different product categories.
- Create event activations, digital shows, YouTube formats, influencer campaigns, branded content, and interactive experiences.
- Lead creative production involving Telegram bots, AI-generated video and content, interactive mechanics, and presentation materials.
- Manage the full project cycle from research and concept development to production, delivery, reporting, and performance analysis.
HypeFactory
Creative Lead / Creative Strategist
- Led creative development for 300+ campaigns across markets, platforms, and product categories.
- Developed strategies, concepts, influencer mechanics, special projects, and international pitch proposals.
- Contributed to projects generating 100M+ views and exceeding engagement KPIs by up to 35%.
- Created live-streaming integrations and coordinated creative, influencer, media, and production teams.
Selected clients: Plarium, Nexters, NetEase, Tencent, My.Games, Yandex, OPPO, Saint Spring, Strikerz.
OKKAM
Formerly The StoryLab / Dentsu Aegis Network
Group Head of Special Projects
- Led special projects and creative development across digital, TV, and integrated campaigns.
- Delivered 500+ branded integrations, special projects, and non-standard media formats.
- Developed concepts, mechanics, scripts, pitches, and client presentations; coordinated creative, production, media, editorial, and client teams.
- Contributed to a BMW project shortlisted at Cannes Lions and the L’Oréal × Allure “Battle of Bloggers,” named Dentsu Best Case of the Year.
Selected clients: BMW, JLR, L’Oréal, Lancôme, Philips, LEGO, Mattel, JDE, Yandex, Gazprom Neft.